Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

Gold jewellery demand rebounded in June as prices corrected, with sales at Delhi’s Dariba Kalan rising 20% and organised jewellers reporting strong revenue growth during the quarGold jewellery demand, gold prices, jewellery retail, Dariba Kalan, Kalyan Jewellers, Titan, Senco Gold, Indian jewellery market, gold price correction, festive demand

PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.

Kalyan Jewellers reported over 26% growth in consolidated revenue in Q2 FY2027, supported by 20% same-store sales growth in India and continued showroom expansion.

The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.

As leading retailers and designers flag rising interest in colour stones, COUTURE India 2026 reveals how emeralds, turquoise and Tanzanite are shaping the jewellery conversation ahead of the wedding season, discovers Preeti Kulkarni

From new materials and lightweight designs to emerging suppliers, wider sourcing and stronger seasonal relevance, COUTURE India 2026 showed how the format has evolved, discovers Preeti Kulkarni

Tanishq has launched advertising campaigns on ChatGPT Ads in India, using the platform to reach consumers exploring gold exchange and wedding jewellery ahead of the festive and wedding season.

Strong jewellery sales and higher store footfall at Titan indicate that consumer demand for gold remains resilient despite calls to curb purchases and a higher import duty.

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says

Rising gold prices are influencing festive and wedding jewellery demand, with retailers and consumers showing greater interest in lightweight designs and distinctive chains, according to the report.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.